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Look East Policy

Rationale

This policy is designed to emulate the ways of the developed countries in the East such as Japan, and South Korea. He considered that the secret of the Japanese success and its remarkable development lies in its labour ethics, morale, and management capability. The ‘Look East’ was a framework for learning from successful Japanese and South Koreans, and adapting some of the applicable values into Malaysian needs.

Objectives

The main objective of this policy is to increase the quality of management among the workers as well as creating a community with good value and positive working ethics with the aim of accelerating Malaysia’s development.

Implementation

The programmes arranged can be divided into three categories.

Change in Structure – Advocate in the use of punch cards, nametags, table files, and manual on work procedures among workers and also implementing counter service.
Change in Behaviours – Implementation of ‘Clean, Efficient, and Trustworthy’ concept, ‘Leadership through Example’ slogan, and the establishment of Quality Control Circle (QCC).
Courses and Trainings – Programmes such as technical and academic studies and intensive training for the executive staff and entrepreneur.

Impact

Accelerating Malaysia’s development projects through increased foreign investment, technology transfer, in – house training, introduction to Eastern values, as well as the human resources development. As a result, Proton Saga, the first car ever manufactured in South East Asia was launched in 1985.
Japanese companies are keener to invest in Malaysia than ever before.
A number of construction contracts are awarded to foreign firms such as South Korea and Japan. For instance, would be the contract to build the Penang Bridge and major highways were given to the South Korea firm. Besides, the construction of the Dayabumi complex was done by the Japanese firm.

National Policies

    An Introduction to the National Policies
    The Look East Policy
    The Malaysia Incorporated Policy
    The Privatisation Policy
    The National Development Policy
    The Main Industrial Plan
    The Third Agricultural Policy
    The Science and Technology Policy

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